Automated drip for leads who download the AI Savings Calculator or request a free audit
Subject: Your custom AI savings breakdown is ready
Deliver the value they signed up for. Recap their estimated savings from the calculator (or confirm audit request). Introduce Blueprint Media in one sentence. Link to the most relevant case study based on their input.
Goal: Deliver value, build trustSubject: Most companies waste 40-60% of their ad spend. Here's why.
Pain-point email. Share a specific stat: "The average company spending $50K/month on ads wastes $22K on inefficient targeting." Link to the TikTok case study showing how we saved $217K. End with a soft CTA to book a call.
Goal: Agitate the problemSubject: 6,229 leads. 90 days. Here's exactly how.
Case study deep-dive. Walk through the multi-platform lead gen case study step by step. Be specific: channels used, budget allocation, results by week. End with "Want us to build this for you?"
Goal: Social proof, demonstrate expertiseSubject: How to publish 100+ SEO articles without hiring writers
Educational email about our programmatic SEO approach. Reference the 216-articles case study. Explain the system: AI generation → human editing → automated publishing → compounding organic traffic. Position Blueprint as the team that builds the system, not just the content.
Goal: Educate, position as innovatorSubject: Quick question about [Company Name]'s growth
Direct ask. "I've shared how we cut costs and scale leads. Now I'd like to understand your specific situation." Offer a 15-minute no-pitch strategy call. Include a Calendly link. Add urgency: "We take on 3 new clients per month."
Goal: Convert to callSee how AI can 10x your DTC brand's marketing output. Free growth calculator - 60 seconds.
Calculate My Savings →