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Selected work / Certified Auto NY

Automotive · Meta advertising

362 leads.
2.5× ROAS.
Driven by local demand.

For Certified Auto NY, borough-specific offers and warm-audience campaigns turned vehicle interest into inquiries—with a client-reported $2.50 in revenue for every ad dollar spent.

July 22–October 21, 2026 · Three-month reporting period

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Lead results
362
Cost per lead
$32.35
Landing-page views
854
Impressions
454,197

The client and the opportunity

Local buyers.
Specific interests.

Certified Auto NY is an automotive brokerage serving New York City and Long Island. The campaign account focused on concrete shopping interests: SUVs, sedans, budget-conscious vehicles, new arrivals, and test drives.

The structure paired those interests with local markets. Queens had used-SUV and new-arrival campaigns. Brooklyn had sedans. The Bronx had cars under $20,000. Staten Island had all-wheel-drive SUVs.

Alongside those offers, separate campaigns addressed vehicle viewers and form retargeting. Inventory and walkaround traffic campaigns gave people another way to explore before making an inquiry.

How the campaign was organized

Connect the vehicle interest
to the next action.

Three complementary parts supported the campaign mix, each measured against its own objective.

01 / Local offers

Make the invitation specific.

Six campaigns connected vehicle categories, price points, new arrivals, and test drives with borough or city audiences.

304 lead results across six campaigns
02 / Warm audiences

Revisit existing interest.

Vehicle Viewers 30D and Form Retargeting campaigns provided dedicated follow-up paths for warm audiences.

58 lead results across two campaigns
03 / Inventory discovery

Help buyers explore.

Inventory catalog and Brooklyn walkaround campaigns focused on landing-page views, supporting further browsing.

854 landing-page views at $0.86 each

Where the inquiries came from

Eight lead campaigns.
362 opportunities to follow up.

Queens’ used-SUV campaign produced the most leads in the account: 77 at $33.09 each. The Vehicle Viewers 30D campaign recorded the lowest cost per lead at $25.66, with 33 leads.

Across all eight lead campaigns, $11,709.34 in spend produced 362 lead results. That puts the weighted cost per lead at $32.35.

$32.35 per lead = $11,709.34 lead-campaign spend ÷ 362 leads
$0.86 per view = $734.23 traffic-campaign spend ÷ 854 landing-page views
Lead results by campaign
  1. Queens | Used SUVs77 leads
  2. Brooklyn | Sedans62 leads
  3. Bronx | Cars Under $20K59 leads
  4. NYC | Test Drive41 leads
  5. Staten Island | AWD SUVs31 leads
  6. Queens | New Arrivals34 leads
  7. NYC | Vehicle Viewers 30D33 leads
  8. NYC | Form Retargeting25 leads

All bars share a 0–80 lead scale. Meta-reported campaign results for July 22–October 21, 2026.

The complete campaign breakdown

Every campaign.
Every dollar accounted for.

The eight lead campaigns and two traffic campaigns reconcile to $12,443.57 in total advertising spend.

Meta Ads Manager · July 22–October 21, 2026
CampaignResultsSpendCost per result
Queens | Used SUVs77 leads$2,547.83$33.09 / lead
Brooklyn | Sedans62 leads$2,186.42$35.26 / lead
Bronx | Cars Under $20K59 leads$1,735.29$29.41 / lead
NYC | Test Drive41 leads$1,438.17$35.08 / lead
Staten Island | AWD SUVs31 leads$1,193.56$38.50 / lead
Queens | New Arrivals34 leads$1,042.68$30.67 / lead
NYC | Vehicle Viewers 30D33 leads$846.93$25.66 / lead
NYC | Form Retargeting25 leads$718.46$28.74 / lead
NYC | Inventory Catalog617 landing-page views$549.27$0.89 / view
Brooklyn | Walkaround237 landing-page views$184.96$0.78 / view
All 10 campaigns362 leads + 854 views$12,443.57Separate result types

Cost per lead uses lead-campaign spend only. Landing-page views are separate from leads and may overlap across people. Impressions count repeat exposure; campaign reach is not added together. These records do not establish unique buyers or completed vehicle sales.

The business result

A reported return of
$2.50 per ad dollar.

The client reports that the advertising achieved 2.5× return on ad spend over the campaign period.

That return sits alongside 362 lead results and 854 landing-page views, connecting the campaign story to both buyer activity and the reported business outcome.

The advertising record shows where inquiries came from and what they cost. The client-reported ROAS adds the revenue perspective; the sources are identified below.

The original campaign evidence

The account behind
the outcome.

The supplied screenshot shows the ten campaigns, reporting window, results, spend, and impressions. Open it at full size to inspect the source.

Meta Ads Manager showing ten automotive campaigns for July 22–October 21, 2026, with $12,443.57 in spend and 454,197 impressions. All campaign results are transcribed in the table above.
Meta Ads Manager · July 22–October 21, 2026 · Screenshot supplied by Blueprint Media. Open original at full size ↗

Sources and measurement. Lead results, landing-page views, campaign spend, impressions, and reporting dates come from the supplied Meta Ads Manager screenshot. The 2.5× achieved ROAS is client-reported and is not independently verified by this screenshot, which does not display revenue or ROAS.

ROAS means attributed revenue divided by advertising spend. It is not a profit measure and does not include agency fees, production, sales operations, or vehicle costs. The Certified Auto NY logo is reproduced for client identification.

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