Selected work / First Stop Fashion

FSF NYC · Apparel e-commerce

$102,233 in
purchase value.
4.01× ROAS.

First Stop Fashion brought celebrity partnerships and brand ambassador creative into a campaign mix that recorded 1,197 website purchases and $102,233.20 in Meta-attributed purchase value over three months.

July 22–October 21, 2026 · 10 campaigns

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ClientFirst Stop Fashion / FSF NYC

Campaign mix7 product / style · 3 retargeting

SourceMeta Ads Manager purchase results

The story behind the purchase activity

Different styles.
A shared purchase goal.

For First Stop Fashion, the campaign mix brought several apparel interests into focus: graphic tees, hoodies, Y2K drops, minimalist essentials, casual bundles, athleisure sets, and vintage tees.

Celebrity partnerships. Brand ambassadors. Creative built to convert.

First Stop Fashion draws on celebrity partnerships and brand ambassadors to create ads that connect recognizable personalities with its apparel. That creative gives the product offers a human presence, bringing the brand and its styles into the same story.

Alongside those creative assets, product-focused campaigns and retargeting gave the account multiple ways to turn attention into purchase activity.

Campaign names paired those styles with age ranges, giving each product angle its own reporting line. That made it possible to compare purchase volume, cost per purchase, and attributed value across the collection.

Three additional campaigns focused on retargeting: 30-day viewers, 14-day cart audiences, and 30-day engagers. Together, the ten campaigns recorded 1,197 purchases at an overall cost of $21.30 per purchase.

How the results came together

Product interest meets
a reason to return.

The campaign structure separates product and style offers from named retargeting audiences. Both contributed to the reported purchase value.

01 / Product and style campaigns

The largest share of purchase volume.

Seven campaigns covered distinct apparel categories and style interests. Graphic tees led the account with 233 purchases, followed by hoodies with 184.

Purchases: 1,003
Purchase value: $85,646.81
Group ROAS: 3.89×

02 / Retargeting campaigns

Reconnect with existing interest.

The three retargeting campaigns recorded 194 purchases. The 30-day viewer campaign had the account’s highest ROAS, at 5.75×, and lowest cost per purchase, at $14.94.

Purchases: 194
Purchase value: $16,586.39
Group ROAS: 4.74×

Group ROAS is combined purchase value divided by combined spend. These groups describe campaign names; the screenshot does not establish audience exclusivity or customer journeys.

Return across the campaign mix

$4.01 in purchase value
for every ad dollar.

The account recorded $102,233.20 in purchase conversion value against $25,498.93 in advertising spend. The resulting 4.01× ROAS reflects the entire ten-campaign mix.

Every campaign showed a purchase ROAS above 3.5× in the supplied report. Returns ranged from 3.52× for engager retargeting to 5.75× for viewer retargeting.

4.01× ROAS = $102,233.20 purchase value ÷ $25,498.93 spend
$21.30 per purchase = $25,498.93 spend ÷ 1,197 purchases

Purchase ROAS by campaign

Product / styleRetargeting

Graphic tees3.62×
Hoodies3.75×
Y2K new drop3.77×
Minimalist essentials4.00×
Casual bundles4.15×
Athleisure sets4.26×
Vintage tees4.41×
Viewers / 30 days5.75×
Cart / 14 days4.71×
Engagers / 30 days3.52×

Shared scale: 0–6× ROAS. Values shown are the campaign ROAS displayed by Meta for July 22–October 21, 2026.

The complete account view

Ten campaigns.
One reconciled result.

Purchases, advertising spend, and purchase conversion value add up to the totals shown in the original screenshot.

Meta Ads Manager · July 22–October 21, 2026
Campaign	Purchases	Spend	Cost / purchase	ROAS	Purchase value
18-24 \| Streetwear \| Graphic Tees	233	$5,378.42	$23.08	3.62×	$19,473.86
25-34 \| Streetwear \| Hoodies	184	$4,236.71	$23.03	3.75×	$15,892.13
18-24 \| Y2K Style \| New Drop	157	$3,468.29	$22.09	3.77×	$13,064.28
25-34 \| Minimalist \| Essentials	136	$2,984.56	$21.95	4.00×	$11,937.84
35-44 \| Casual Style \| Bundles	112	$2,318.47	$20.70	4.15×	$9,625.47
18-34 \| Athleisure \| Sets	99	$1,986.34	$20.06	4.26×	$8,469.31
25-44 \| Vintage Style \| Tees	82	$1,628.75	$19.86	4.41×	$7,183.92
18-44 \| Retargeting \| Viewers 30D	91	$1,359.68	$14.94	5.75×	$7,816.24
18-44 \| Retargeting \| Cart 14D	59	$1,047.23	$17.75	4.71×	$4,928.36
18-44 \| Retargeting \| Engagers 30D	44	$1,090.48	$24.78	3.52×	$3,841.79
All 10 campaigns	1,197	$25,498.93	$21.30	4.01×	$102,233.20

Row-level costs and ROAS are reproduced as displayed. Overall cost per purchase and ROAS use total spend, purchases, and purchase value; they are not simple averages of the campaign ratios.

Direct from the advertising account

The result is in the report.

The source includes website purchases, cost per purchase, spend, purchase ROAS, and purchase conversion value for each campaign and for the full account view.

Meta Ads Manager apparel campaigns for July 22–October 21, 2026: 1,197 website purchases, $21.30 per purchase, $25,498.93 spend, 4.01 purchase ROAS, and $102,233.20 purchase conversion value. All campaign rows are transcribed above. — Meta Ads Manager · July 22–October 21, 2026 · Screenshot supplied by Blueprint Media. Open original at full size ↗

Source and attribution. All reported performance metrics come from the supplied Meta Ads Manager screenshot. Celebrity partnership and brand ambassador context was supplied by Blueprint Media; the screenshot reports campaign totals rather than results for individual creatives. Purchase conversion value is revenue attributed by Meta under the account’s reporting settings; it is not an independently reconciled net-sales figure. The full attribution setting is truncated in the screenshot.

ROAS compares attributed purchase value with advertising spend. It does not measure profit or account for merchandise costs, fees, fulfillment, or refunds. Purchases are reported conversion events, not a verified count of unique customers. The screenshot covers one reporting period and does not establish improvement against a prior period.

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$102,233 inpurchase value.4.01× ROAS.

Different styles.A shared purchase goal.

Celebrity partnerships. Brand ambassadors. Creative built to convert.

Product interest meetsa reason to return.

The largest share of purchase volume.

Reconnect with existing interest.

$4.01 in purchase valuefor every ad dollar.

Ten campaigns.One reconciled result.

The result is in the report.

Connect your collectionto a measurable campaign.

Put a clear marketing planbehind your next move.

Start the conversation