Case Study

Multi-Platform Lead
Generation System

How we generated 6,229 qualified leads at $7.32 CPL across Meta, TikTok, and Google for a high-ticket B2B service

Total Leads
6,229
Total Spend
$45,600
Blended CPL
$7.32
Lead-to-Sale
0.98%

Results Across Platforms

📌 Related Resources

Consistent performance driving qualified leads at efficient costs

Meta Ads
4,003
Total Leads
$29,600
Spend
$7.40
Avg CPL
TikTok Ads
2,226
Total Leads
$16,000
Spend
$7.19
Avg CPL
Combined Total
6,229
Qualified Leads
$45,600
Total Spend
$7.32
Blended CPL
Lead-to-Sale Conversion Rate (High-Ticket Offer)
0.98%
Strong performance for cold paid traffic on premium services

The Solution

Education-first content meets disciplined paid media execution

Quality over quantity. Systems over guesswork.

📋

Content Strategy & Planning

Built platform-native content frameworks aligned with business goals and buyer intent. Planned calendars across organic and paid channels.

  • Education-first messaging
  • Platform-specific formats
  • Buyer journey alignment
🧪

Structured Creative Testing

Implemented systematic testing of hooks, formats, and messaging variations to identify winners before scaling spend.

  • Hook testing frameworks
  • Multi-format iteration
  • Performance-based scaling
⚙️

Campaign Operations

Built and managed campaigns across Meta, Google, and TikTok with proper targeting, budgets, and pacing controls.

  • Platform-optimized structure
  • Budget efficiency controls
  • Frequency management
🎯

Lead Quality Optimization

Aligned ad messaging with landing pages and sales intake to pre-qualify leads and reduce friction for sales teams.

  • Funnel alignment
  • Message-market fit
  • Sales team coordination

Key Outcomes

Business impact beyond vanity metrics

🎯

Lead Quality

Improved lead quality by tightening targeting and aligning content with buyer intent—more sales-ready inquiries, fewer low-intent leads.

💰

Cost Efficiency

Reduced and stabilized CPL through creative optimization, audience refinement, and budget reallocation.

📝

Content Impact

Elevated content quality increased engagement and pre-qualified leads before funnel entry.

📈

Sales Growth

Drove measurable increase in closed deals within a single quarter from higher-quality inbound leads.

🔄

Scalable System

Built repeatable frameworks for generating qualified leads at scale without sacrificing efficiency.

🌐

Multi-Platform Success

Achieved consistent performance across Meta, TikTok, and Google—reducing platform dependency risk.

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