Set the priorities.
Translate the business goal into positioning, audiences, channel choices, budget priorities, and an actionable plan.
Senior Marketing Director · Founder, Blueprint Media
Anthony Scott.
Lead the strategy.
Connect the channels.
Own the execution.
I lead marketing from positioning and channel strategy through creative, paid media, content, websites, and customer follow-up. At Blueprint Media, I bring senior direction and hands-on delivery together for businesses ready to grow.
What I lead
The direction.
The delivery. The follow-through.
Good marketing leadership makes the priorities clear, gives the team a shared brief, and connects the work to the decisions the business needs to make.
Direct the story.
Connect the offer, messaging, visual direction, content, and campaign production across customer touchpoints.
Bring the team together.
Coordinate creative, media, websites, sales, and operations, with clear roles, review points, and delivery responsibilities.
Turn reporting into decisions.
Review spend, response, conversion paths, and customer outcomes to decide what to test, fix, or develop next.
Selected work / Recent projects
Leadership shown
through the work.
My work connects strategic decisions to creative, campaigns, and the customer experience. These projects show the execution behind that direction, with documented scope and results.
SEO · Content system · Article authorship
TradeAlgo
I built the trading-guides system and wrote its entire article library. The October 28, 2026 inventory shows 746 guides, 299 glossary terms, and three learning paths.
View the case study
Paid media · E-commerce
First Stop Fashion
Celebrity and ambassador creative, product campaigns, and retargeting. Meta reported 1,197 purchases and 4.01× purchase ROAS for July 22–October 21, 2026.
View the case study
Celebrity product · Commerce
Finguz VST
A producer’s signature sound, a branded product website, and connected Gumroad offers. 48 sales reported in the first 30 days.
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AI entertainment · Brand launch
Fanspire Films
An original AI entertainment brand, a virtual host, films, a viewing platform, five social profiles, and promotional creative brought together for launch.
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Brand website · Inquiry workflow
Box By Request
A custom gifting idea became a live brand experience: a four-step request form, owner and customer emails, and verified lead tracking.
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Celebrity brand · Website & SEO
Freeway Rick Ross
A website rebrand connecting his story, books, interviews, and speaking with clearer navigation, technical SEO, and GA4 measurement.
View the case studyMore work across the business.
Certified Auto NY · Paid media ↗Business consulting · Paid media ↗Massage Vibez · Website rebrand ↗DijiCorp · Partner agency website ↗TailGate · Product experience ↗Retrakor · Customer retention ↗Harold Lesure · Real estate website ↗Elite Drive · Rental platform ↗Work Search OS · Private workspace ↗
Agency leadership.
Product ownership.
Alongside client marketing, I build and operate products and partnerships. That experience brings the customer journey, delivery requirements, and commercial decisions into the same conversation.
Founder & owner
Retrakor
Automated email retention, CRM, and loyalty. Connecting a customer’s visit to the next reason to return.
Equity partner
TailGate
An AI sports intelligence platform. Brand, product, and subscription experience connecting ticket analysis, research, and a public sample report.
Founder & senior marketing director
Blueprint Media
The Las Vegas agency connecting websites, SEO, paid media, social, brand creative, CRM, and custom software for client businesses.
Founder & product owner
GetCited
AI search visibility across ChatGPT, Perplexity, Claude, and Gemini, from audit to actionable reporting.
The whole business.
Connected.
My work bridges the product, the customer journey, and the people running the operation.
- Build
A product that works.
Full-stack apps, AI agents, subscriptions, and customer experiences.
- Measure
A clear view of growth.
GA4, GTM, attribution, backend CRMs, and operating dashboards.
- Operate
A team that can deliver.
Paid media, lifecycle email, sales, support, and team leadership.
Professional experience
Strategy through
implementation.
Product, engineering, and growth responsibilities across my own company and operating teams.
Founder & Senior Marketing Director
Lead agency strategy, client relationships, creative direction, and delivery across paid media, SEO, websites, social, customer retention, and software. Coordinate teams and build owned products, partnerships, and client systems.
6,229 leads
At a $7.32 blended cost per lead from $45,600 in spend across Meta, TikTok, and Google.
Marketing Specialist /
AI Operations Strategist
Managed paid acquisition and led The Signal’s sales, lifecycle email, subscriber support, and operating teams. Built the trading-guides system and authored its entire article library.
$2M+ in paid media managed
Across Meta, Google, TikTok, and LinkedIn.
Internal reporting attributed $40,000 in revenue to The Signal during its first 90 days.
AI Engineer & Marketing Lead
Built agents across frontend, backend, tool integration, memory, and product interaction. Led marketing strategy and a Google Ads audit.
42-task rebuild plan
Across seven workstreams after identifying $5,924 in wasted ad spend.
Technical depth.
Business responsibility.
The tools change. The job stays the same: make the product, measurement, and operations work together.
Product & engineering
TypeScript, JavaScript, Python, SQL, Next.js, React, Flask, and React Native.
Data & AI
PostgreSQL, Supabase, APIs, row-level security, AI agents, vision/OCR, and research pipelines.
Growth & operations
Meta Ads, Google Ads, TikTok Ads, SEO, GA4, GTM, PostHog, CRM, lifecycle email, sales, support, and team leadership.
Education Associate of Arts, Communications — Mira Costa College
Growth marketing résumé
Take the full
experience with you.
Two pages covering paid media buying, organic acquisition, customer journeys, measurable results, and the products and systems behind them.
Let’s talk about the work.
For marketing leadership, integrated campaigns, brand launches, and a clearer plan for your next stage of growth.
anthony.s@blueprintmedia.techConnect on LinkedInBook a conversationHow Blueprint works with clients